Program
Traditional Mediums
Advertiser Category
Health Awareness & Advocacy
Medium
Creative Effectiveness
Category
Local / Regional
What if you could buy more time? That question came to life as The Time Store, a temporary installation in the middle of Edmonton and Calgary malls. The retail pop-up shop interrupted the busiest shopping season with an unexpected experience designed to slow people down and consider the true value of more time for families facing cancer. Open for a limited time, The Time Store transformed everyday shopping spaces into places for reflection, conversation and action—proving that even brief experiences can create lasting impact.