Word Gets Around is a campaign for BlueChew that set out to make an often-avoided topic feel a little easier to talk about. Built around the idea that if something belongs in the bedroom, it should be comfortable to talk about everywhere else, the campaign unfolds across three cheeky films featuring group chats, sax solos, and even a few very talkative pillows. Developed and written entirely in house at BlueChew, the work was brought to life with director Kate Halpin and shot on handcrafted practical sets in Sofia, Bulgaria. Each film was treated like its own miniature world, pairing bold production design with playful, relatable storytelling to help make a hard topic feel unexpectedly approachable. The result was a national campaign that reached millions of viewers and helped spark a more open, shared conversation around intimacy.