Entrant Company
Ogilvy Spain
Entry Type
Product/Service
Category
Artificial Intelligence
Audi Reader turns the car into its own manual.
Using image recognition, drivers simply scan any part of their vehicle—buttons, indicators, displays—and instantly receive clear, useful information. No need to search through a 400-page booklet. This intuitive tool not only makes technology more accessible, but it also transforms the experience of owning an Audi. By blending AI with functional design, Audi Reader closes the gap between innovation and everyday use.
While brands race to add complexity, Audi simplified the most overlooked—and outdated—part of the driving experience. For the first time in decades, the car manual was completely reimagined. Not as a book, but as a smooth digital interface.