Entrant Company
Our LEGO Agency
Entry Type
Product/Service
Let’s turn Lionel Richie’s 80’s banger “Hello” into an ode to play and togetherness. Said no one. Ever. Until the LEGO Group did it with an epic Holiday Musical featuring over 200 of the most beloved minifigures. With varying degrees of singing talent.
In a cosy holiday home, a teen drifts upstairs, glued to his phone. But his younger sister’s LEGO creation refuses to accept it. With one final click, her Santa-hatted cat springs to life and wakes a choir of LEGO minifigures. From under the bed, the laundry pile and back of drawers, characters from across LEGO multiverse gather to serenade him. Darth Vader leads with melodrama “I’ve been alone with you inside my head!”. Spiderman, The Hulk and Ironman challenge the tween to join them “You’ve all we ever wanted!” and Monkey D. Luffy’s long arms are of course “Open wide!”. Togeter with a bunch of rowdy yetis, The Boogeyman and pull and drag the boy from his room and back downstairs. Here, the living room is transformed into a LEGO Broadway stage with Glinda and Elphaba leading charge. The boy finally gives into play, and rejoins his family. Only to be briefly interrupted by Batman, being Batman.
Blending live-action with large-scale animation and a physical LEGO stage built from nearly 100,000 real LEGO bricks, over four weeks, the film transforms a love classic ballad into a joyful rescue mission. An iconic anthem, rebuilt in bricks — reminding families everywhere that when you build together, you come back together.