Shortlist
Award
Death Wishes
Columbia Sportswear
United Kingdom
2026
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Entrant Company
adam&eve\TBWA
Launch Country
United States
Program
Clio Awards 2026
Medium Type
Professional
Medium
Fashion & Beauty
Columbia gear is so tough, it will outlive you. To prove this, they created the first jacket with a Will & testemant sewn inside. Promoted by non-other than the Grim Reaper, who fronted a competition across social where fans could comment their near death outdoor experience for a chance to win one of our limited edition jackets.
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