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Shortlist Award
Never Alone
King Faisal Specialist Hospital & Research Centre
United Arab Emirates
2026
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Execution Video

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Entrant Company
Saatchi & Saatchi Middle East
Launch Country
Saudi Arabia
Program
Clio Health 2026
Program
Traditional Mediums
Advertiser Category
Health Institutions & Services
Medium
Social Media
Category
Social Video
Never Alone is a 3-minute-10-second cinematic story created to humanize King Faisal Specialist Hospital and Research Center (KFSHRC) by exploring the emotional reality of serious illness. Rather than depicting treatment or diagnosis, the film focuses on the psychological isolation patients often experience during life-threatening medical journeys. Told through the metaphor of twin sisters, the story follows moments of care, conflict, comfort, and companionship, before revealing that the supportive twin never existed. She was a projection of the patient’s inner struggle. The reveal reframes every scene, exposing the loneliness beneath the perceived support. The film communicates a complex emotional truth without dialogue, exposition, or medical imagery, while remaining culturally sensitive and globally understandable. Using only visual storytelling and music, the film positions King Faisal Specialist Hospital & Research Centre as the presence that replaces isolation with genuine care, delivering the message: With us, you are never alone.
Credits

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