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Cravings Can Happen Anywhere!
Cheez-It
United States
2026
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Book Club...Meet My Dad...Massage...Ultrasound...Eulogy...Entrant Company
BBDO New York
Entry Type
Product/Service
Launch Country
United States
Program
Clio Awards 2026
Medium Type
Professional
Medium
Film
Category
Mixed Campaign
In our execution, the tiny cracker was the catalyst that played off of a real insight, that when you crave Cheez-It, it’s kind of all you can think about. And to make a real impact, we portrayed how that might prove costly, depending on what situation you’re in. So salty snack lovers beware, because your Cheez-It cravings can happen anywhere.
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