Undoctored Truth Alliance: CHAT GP

Shortlist Award

CHAT GP

Undoctored Truth Alliance

United Kingdom

2026

ChatGP-MarketStreet...

ChatGP-Kingstreet...

ChatGP-PiccadillyGardens...

ChatGP-Crossstreet...

Entrant Company

Havas Lynx

Entry Type

Public Service

Launch Country

United Kingdom

Program

Clio Awards 2026

Medium Type

Professional

Medium

Out of Home

Category

Transit

In the United Kingdom, the primary healthcare professional and first point of contact for any patient is the General Practitioner, universally known as a GP. We needed to address a rising public health emergency: the fact that 3 in 5 people now use AI to self-diagnose and 1 in 3 consult platforms like ChatGPT before a doctor. Within 7 days of the launch of ChatGPT's first major out-of-home campaign, we hijacked the hype to redirect the public toward evidence-based medicine. Using mobile billboards, we subverted the "GP" in their acronym to deliver a vital, life-saving directive: For health advice you can trust, always chat to your GP.

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Executions

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