Lightbox
Shortlist Award
Chat With The 4th Judge
The Ring
Saudi Arabia
2026
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Entrant Company
BigTime Creative Shop
Entry Type
Product/Service
Launch Country
Saudi Arabia
Program
Clio Awards 2026
Medium Type
Professional
Medium
Direct
Category
Use of Data
For over a century, boxing decisions have been delivered by three judges who go unquestioned, and don’t have to explain themselves. The Ring set out to change that by creating The 4th Judge: the world’s first AI-powered boxing judge you can actually talk to. Using real-time computer vision and generative AI, The 4th Judge analyses every punch, movement, and round with data-driven precision. But instead of stopping at a scorecard, the innovation continued at 4th-Judge.com, where fans could engage directly with the judge during the fight. For the first time in boxing history, fans could ask why a round was scored a certain way, challenge specific moments, and receive clear, transparent explanations grounded in 103 years of boxing data. No hiding behind scorecards. No ambiguity. By combining AI judging with live dialogue, The 4th Judge completely evolved boxing scoring for good. Eliminating bias and engaging fans like never before.
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