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Entrant Company
Dentsu Creative Amsterdam
Launch Country
Netherlands
Program
Clio Health 2026
Program
Traditional Mediums
Advertiser Category
Consumer Brand Health Initiative
Medium
Film Craft
Category
Copywriting
A short film, based on true stories, exposing how silence becomes violence in online group chats. Dominating teenagers’ lives, defining status and self-worth, these chats are weaponised as the group name is changed to “Everyone Except [Name]” before that person is removed. A seemingly small act but devastating social signal: everyone else is in; and you’re out.
Dutch telco KPN champions a #BetterInternet. To combat this disturbing new bullying trend with brutal authenticity, scripts, dialogue and texts were co-written with teens, showing how quickly belonging becomes exclusion and the frightening consequences. The camera places the viewer uncomfortably inside the group, and confronts us – the silent majority, bystanders - with a choice: will you do nothing or stand up?