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Shortlist Award
SKIP THE DRAMA
Cologuard
United States
2026
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Case Study Video
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Entrant Company
FCB Health New York
Entry Type
Direct-to-Consumer: Branded
Launch Country
United States
Program
Clio Health 2026
Program
Traditional Mediums
Advertiser Category
Pharmaceutical
Medium
Creative Effectiveness
Category
National
Drama is everywhere. Especially when it comes to screening for colon cancer. Here we see a winter western where a rugged pioneer has to trudge through a blizzard to his colon cancer screening: Or so his wife thinks. Turns out he just has to go to the porch for his Cologuard kit. So he can skip all the drama of the traditional way to get screened. She is relieved. As is he. In other spots, we see a bombastic king skipping the drama of a colonoscopy as well as some rich housewives spilling the tea about their bestie who is lying about her age so she doesn’t have to screen either.
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