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Bronze Award
COLLATERAL CANCER
Genentech
United States
2026
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Entrant Company
21Grams
Entry Type
Direct-to-Professionals: Branded
Launch Country
United States
Program
Clio Health 2026
Program
Traditional Mediums
Advertiser Category
Pharmaceutical
Medium
Film
Category
61 Seconds to Five Minutes
Oncologists deliver bad news 20,000 times in their careers. We set out to give doctors more chances to deliver good news by considering all their treatment options. What we learned: Oncologists suffer from cancer too. When they break news of progression, they feel guilty and frustrated. Their treatment choice impacts patients and them. Collateral Cancer is a deeply human film exposing the underrecognized toll cancer has on doctors. In the moment difficult news is delivered, we reveal in a surprising twist how doctors carry the weight of cancer, and how vital their choices are to patients’ lives—and their own.
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