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Entrant Company
21Grams
Entry Type
Direct-to-Consumer: Branded
Launch Country
United States
Program
Clio Health 2026
Program
Traditional Mediums
Advertiser Category
Pharmaceutical
Medium
Film Craft
Category
Copywriting
Nexplanon realized: the best way to combat shame is celebration. To usher women’s sexuality out of the shadows, we had to bring pleasure-centered stories into the light.
We collected women’s fantasies to create Forbidden Fantasies: an anthology of sexual desires, each fulfilled with Nexplanon. From small town romance to fairies falling in love to illicit vampire sex—no fantasy was left untold.
Every sexy story emboldens women to follow their deepest fantasies, free from the worry of pregnancy---a luxury the world has only ever granted to men…until now. For the first time, the secret wants of women weren’t pushed aside or weaponized against them as “slutty”—they were celebrated in the spotlight. Which made clear---whether it’s a romp in the hay or a late-night escapade with a handsome werewolf---there’s nothing about women’s wants that needs to feel forbidden.
(Unless that’s what they’re into, of course)