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Shortlist Award
OCDopus
NABA, Nuova Accademia di Belle Arti
Italy
2026
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Entrant Company
NABA, Nuova Accademia di Belle Arti
Launch Country
Italy
Program
Clio Health 2026
Advertiser Category
Student
Category
Mental Health
OCDopus was submitted in the mental health category because it addresses Obsessive-Compulsive Disorder, a widespread yet often invisible condition that can make everyday actions like leaving home overwhelming due to compulsive checking. Built on the insight that the need for reassurance is valid but unresolved, the project reframes checking as confirmation: physical buttons on triggering objects log actions in an app, allowing users to verify tasks remotely and reduce the urge to return. The creative process combines behavioral therapy principles with intuitive design, using optional challenges and a calm visual identity centered on the OCDopus mascot to foster reassurance, increase control, and support the gradual reduction of compulsive habits.
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