Australia's mental health system is overwhelmed. There are plenty of campaigns telling people to talk, but Australians didn't need more encouragement. They needed help making a start. Medibank, an Australia's health insurer, created Family Roast, a mental health tool hidden inside a card game. Developed with leading psychologists and counsellors, the game comprised of forty questions using empathy, humour and banter to lower defences and guide families into conversations they had been quietly avoiding. The game was designed to be entertaining and intriguing rather than clinical, because if it felt like therapy, people wouldn't play. To create the conditions for Family Roast to succeed, Medibank first committed $50 million towards addressing Australia's mental health crisis, signalling long-term intent beyond just communications. Then, to ensure the game would land with impact, Medibank commissioned nationwide research into how Australians used, or didn't use, family connection to look after their mental health. Those findings were shared through media to prime the nation on the importance of family as an underutilised mental health support system, before the game arrived. Then came the rollout of the game. 14.8 million physical cards were distributed across the country through HelloFresh, Parkrun, Medibank stores and member channels. A digital version of Family Roast was also created for families separated by distance. Mass media, led by beloved Australian character Sharon from Kath and Kim and her never before seen children, Tim and Pam, built awareness around the game and encouraged everyone to get together with family to play on Family Roast Day, 20 July. And play they did. Over 800k Australian families played. Ninety-seven percent reported more meaningful conversations. Afterwards, families shared their experiences on social, good, bad, funny and unexpectedly honest. Family Roast proved that the most powerful mental health intervention available isn't a hotline or a hashtag. It's a question asked at the dinner table by someone who loves you.