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Entrant Company
BETC HAVAS
Launch Country
Brazil
Program
Clio Health 2026
Program
Specialty Mediums
Advertiser Category
*Mental Health*
The Invisible Stain, The Book transforms invisible stains into stories that can no longer be ignored. Created by Vanish, the book reveals real experiences of children affected by bullying, marks that do not show on fabric but stay for life. By connecting product truth with a social issue, the brand reframed stains into a cultural conversation, amplified through a campaign that reached over 449 million impressions and 106 million views.