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Entrant Company
AREA 23
Entry Type
Direct-to-Professionals: Branded
Launch Country
United States
Program
Clio Health 2026
Program
Traditional Mediums
Advertiser Category
Pharmaceutical
Medium
Partnerships & Collaborations
Some partnerships are built to make campaigns.
This one was built to make a system work.
EarliTec Diagnostics developed the EarliPoint™ device to enable earlier autism evaluation through eye-tracking. But the system depends on a simple, human condition: a child must stay engaged with a screen for long enough to generate meaningful data.
That’s not easy – especially for toddlers in clinical settings.
Solving that problem required a different kind of partner.
Aardman Animations has spent decades creating stories that captivate young audiences around the world. Not through spectacle, but through character, emotion, and subtle visual detail.
Together, we asked: could storytelling support diagnosis?
Using clinical eye-tracking data, we identified the types of scenes that naturally sustain toddler attention: multicharacter interaction, rich nonverbal social cues, engaging backgrounds, and diverse focus. AI translated those insights into a framework for evaluating Aardman’s existing content.
We didn’t create anything new together. We didn’t co-brand or co-promote.
We aligned.
The result was a curated playlist embedded into the EarliPoint™ system – now used in real diagnostic sessions across the U.S.
The child watches a story. The system gathers the data it needs.
The EarliShow demonstrates that the most powerful collaborations don’t always create something new. Sometimes, they reveal how existing strengths – science and storytelling – can come together to improve real-world outcomes.