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Entrant Company
Saatchi & Saatchi
Launch Country
United Kingdom
Program
Clio Health 2026
Program
Specialty Mediums
Advertiser Category
*Health Equity*
The Fatal Question confronts the chilling belief among young people in the UK that there is a “safe” place to stab someone. School students stood before a life-sized human sculpture and chose the area they thought wouldn’t kill. Each decision triggered projected testimonies of real victims who died from a single wound to that exact spot. The installation transformed a dangerous question into an unforgettable, participatory experience. By turning a dangerous question into a moment of self-discovery, we transformed myth into undeniable reality.