On World Cancer Day, Pfizer activated screens across America at once – Times Square, morning television, the New York Times, TikTok, Reddit, YouTube, Meta, and creators reaching tens of millions of followers. Every touchpoint carried one call to action and led to one place. A groundbreaking digital experience backed by the American Cancer Society. Here, any American could find out which screenings they needed based on their age, sex, and family history – then schedule or order them in under a minute.