Entry Type
Teams, Leagues, Governing Bodies, & Associations
'Til It’s Done' – the inspiring mantra of the beloved CommBank Matildas – has been revitalised in a compelling new campaign by Football Australia, launched ahead of the AFC Women's Asian Cup 2026. This campaign, led by Ogilvy also pays tribute to the youngest victim of the late 2025 Bondi attack.
The campaign showcases the strength and determination of the Tillies’ both on the field and in training. The music, draws on the team's namesake, ‘Waltzing Matilda,’ as a nod to the resilience and bravery of these athletes, especially during times where unity and togetherness is needed more than ever.
Juxtaposing the musical lightness, the sound design along with the visuals depict the sheer grit and determination of the Matildas. We creatively pushed the use of sound to have intensity and strength, using unconventional sound techniques in distortion, time manipulation and audio compression.
We overworked these audio tools to create new unique textures that took ordinary football sounds of dribbling, running, kicking and more to new heights. We did this to really emphasise the strength and power of these athletes. This created an even balance of legacy and aspiration through music, and modern ambition and strength in sound.
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