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Bronze Award
Let Yourself Believe
Brahma
Brazil
2026
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Entrant Company
Africa Creative & Iconoclast Brasil
Entry Type
Product/Service
Launch Country
Brazil
Program
Clio Sports 2026
Medium Type
Professional
Medium
Film Craft
Category
Direction
With Brazil's belief in the Hexa at a record low, Brahma traded promises for permission to dream. Launched on Ronaldo's Instagram, the film helped belief rise from 27% to 56%. Tá Liberado Acreditar by Brahma directed by Alaska comes to embody a feeling of infectious joy through an improvised football game that gets progressively bigger and bigger. everyone in the city seams to take a part of it! Metaphorically it means that the belief in the national team is also spreading like an unstoppable fever, inviting everyone to revive their faith in Brazil’s national team.
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