Doritos Crunch Prix launched Doritos’ official partnership with Formula 1 by turning race day snacking into a race of its own. The film starts with a fan watching F1 from his recliner with a bag of Doritos. One bite later, he is pulled into a surreal Grand Prix where couches, beanbags, gaming chairs and other everyday seats compete on an F1-style track. Directed by Antoine Bardou-Jacquet, with VFX by Untold Studios, the film brings the speed, sound and drama of Formula 1 into the bold crunch of Doritos.