"Champion," the NFL's 2026 Super Bowl brand film, trades the usual game-day spectacle for an intimate 60 seconds built almost entirely on a single editorial idea, cut by Biff Butler of Papercut. The film cuts between a young boy standing in his bedroom, addressing a roomful of toys and action figures, and his coach delivering the same speech to him and his teammates on the football field. Switching between the two spaces until they converge into one awe-inspiring message, the film closes on “Belief is a superpower,” then “Thank you, coaches,” and the NFL logo. Airing in the slot just before the halftime show, "Champion" follows 2025's "Somebody" as the league's bet that emotional impact and meaningful stories will hold audience attention.