Taco Bell: The Last Hater

Gold Award

The Last Hater

Taco Bell

United States

2026

Getting off the bus...

Warm Ups...

Tshirt Takeover...

Downtown...

Union Station...

Denver International...

Entrant Company

Deutsch

Entry Type

Product/Service

Launch Country

United States

Program

Clio Sports 2026

Medium Type

Professional

Medium

Direct

Category

Mixed Campaign

TBD to be final by September When Taco Bell brought back the Quesarito, we knew there was one person we had to win over: Nikola Jokić. Eleven years earlier, his NBA Draft moment had been interrupted by a Quesarito commercial, prompting him to swear off Taco Bell forever. We followed Jokić around Denver with billboards, arena takeovers, PR stunts, and 20,000 fan shirts pleading with him to "Give the Quesarito a Chance." As fans, media, and NBA creators fueled speculation over whether he'd ever give in, the campaign became an unfolding story that captivated basketball and Taco Bell fans alike, culminating in Jokić finally giving Quesarito a chance.

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Executions

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