Coca-Cola redefined the FIFA World Cup™ anthem experience by taking Van Halen’s iconic 'Jump' and reenvisioning it through an unprecedented collaboration. Granting total creative freedom, Coca-Cola brought together four global artists J Balvin, Amber Mark, Steve Vai, and Travis Barker, alongside visionary animator McFlyy, who crafted a futuristic universe for the brand’s first animated World Cup film. The result was an authentic co-creation that allowed the anthem to become omnipresent media, organically permeating fan culture across every match, fan fest, and digital channel. The result is an unforgettable FIFA World Cup 26™ experience that celebrates football's global spirit and showcases how true artistic empowerment can create iconic brand moments.