In the ‘Back to Zero’ campaign, we worked to tell the most testing part of Amica’s partnership with Jayson Tatum - his comeback from his Achilles injury. The story is told through a countdown of sorts - where each number is drawn from the real details of his recovery: days in rehab, physical therapy reps, moments with family - all counting down to the number that defines him on the court: his jersey number 0. The result is a film that explores the emotional weight of a comeback and the people around you who help make it happen. In aligning Tatum's story with Amica's mission - being there when it matters most - the sponsorship comes to life.