Entrant Company
Two Dog Circus
Entry Type
Product/Service
Launch Country
United States
Medium
Gameday Fan Experience
HAMILTON on Broadway partnered with the New York Yankees to celebrate the global musical sensation’s 10th anniversary. Broadway came to the Bronx in a never-before-seen 360° takeover of Yankee Stadium. From the grounds crew on the field to the organist up at the top of the stadium, from the interstitial graphics on the jumbotron to the “Non-Stop” broadcast takeover on the YES Network, Hamilton was everywhere. For 46,000 fans on-site and millions at home, you just had to be in “the stadium where it happens”.
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