As global attention turned toward Puerto Rico during the Super Bowl halftime moment, Discover Puerto Rico saw an opportunity to shift curiosity into connection. Instead of buying a Super Bowl ad, the brand created The Plena Game Report, a live, bilingual, second-screen Super Bowl broadcast where traditional sports commentary was replaced with Plena, Puerto Rico’s musical storytelling tradition. Streaming from a real casita watch party, the show transformed game moments into improvised songs, inviting audiences to experience the Super Bowl through Puerto Rican culture in real time.