The Look of the Games is the official visual identity for any Olympic and Paralympic Games, designed to immerse athletes, fans, and global audiences in the spirit of the host city across venues, broadcasts, signage, digital platforms, and citywide experiences. LA28’s Look of the Games (launched in March 2026) was inspired by Southern California’s rare Superbloom phenomenon. The creative system uses abstraction, color, typography, and motion to capture the energy, diversity, optimism, and cultural vibrancy of LA. At the center of the identity is the “Superbloom” graphic, a continuous composition built from 13 individual blooms representing distinct elements of the Los Angeles experience.