Silver
Award
"Game On Ball"
True Hockey
Canada
2026
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Entrant Company
Dentsu Creative Canada
Entry Type
Product/Service
Launch Country
Canada
Program
Clio Sports 2026
Medium Type
Professional
Medium
Design
Category
Uniform/Jersey/Equipment
The "Game On Ball" campaign by TRUE Hockey addresses the impact of navigation algorithms causing increased traffic on residential streets, thereby making them unsafe for children to play street hockey. Street hockey serves as an entry point to the sport while fostering outdoor play and community interaction. The campaign aims to reverse this trend and reclaim streets for safe play.
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