Bronze
Award
Newborn Athletes
Gatorade
Guatemala
2026
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Pillow talk...
I can buy myself flowers...
Bear with me...Entrant Company
el taier Worldwide
Entry Type
Product/Service
Launch Country
Guatemala
Program
Clio Sports 2026
Medium Type
Professional
Medium
Out of Home
Category
Poster
Gatorade is a brand that drives people to keep moving forward. It believes that inside everyone, there’s a spark waiting to be ignited and that spark can come from anywhere, even heartbreak.
That’s where Newborn Athletes comes from: a campaign built on a powerful, universal truth: when the heart breaks, something lights up. It’s common to see people channel a breakup into life-changing actions. Running, climbing, biking… all in an effort to reconnect with themselves and rediscover their strength.
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