To mark Stranger Things' fifth and final season, Netflix and Target built one of the most ambitious retail programs in the show's history: a 150+ product assortment, including viral hits like a Demogorgon popcorn bucket and FUNKO Pop! Bullseye mashup, anchored by a first-of-its-kind 24-ft in-store experience. The massive campaign brought Target into the cultural moment of Stranger Things through an outstanding product assortment and nostalgic, in-world brand ad campaign. Fans joined the adventure by posting their trips to Target across social media, showing that emotionally and physically preparing for Hawkins' final battle to save the world requires a trip to Target.