For Everybody is a global campaign from Sporty Group bringing together Burna Boy and elite athletes including Asisat Oshoala, Éder Militão, Eduardo Camavinga, Nico Williams and Iñaki Williams. Directed by Dave Meyers and launched ahead of the AFCON Final, the work celebrates African culture through an entertainment-led approach that brings sport, music and culture together. Created as original premium content rather than a traditional sponsorship activation, the campaign positioned Sporty Group at the center of a global cultural conversation and demonstrated how brands can create meaningful audience engagement by contributing to culture rather than simply advertising within it.