Ahead of the Milano Cortina 2026 Winter Olympics, Rogers set out to inspire and unite Canadians from coast-to-coast-to-coast with a hockey jersey that represents all facets of the sport and our country’s deep history with the game. When Canadian fans reacted badly to the new Olympic hockey jerseys, Rogers turned a divisive conversation into an invitation to create something together. Canadians from every province and territory donated hundreds of jerseys, while pieces connected to Team Canada Olympians Connor McDavid, Marie-Philip Poulin and Sarah Nurse connected hockey's biggest names to its grassroots. Former OHL player turned fashion designer Cameron Lizotte transformed those contributions into one national artifact. 361 jerseys donated 200 million paid impressions 111 million social impressions 18.6 million earned media impressions 100% positive earned media sentiment And the story continued after the campaign ended, when The Great Canadian Jersey earned a place in the Hockey Hall of Fame.