Entrant Company
BBDO New York
Entry Type
Product/Service
Launch Country
United States
Category
Branded Entertainment/Content
In 1994, thousands of field stewards worked at the first FIFA World Cup™ held in the United States.
They had some of the closest positions in the stadium. There was only one problem: they had to spend the entire match facing the crowd.
Thirty-two years later, Michelob ULTRA found some of those former stewards and invited them to share their stories for a film. What they didn’t know was that the invitation came with a surprise.
Michelob ULTRA brought them back to the FIFA World Cup™ through Superior Access. This time pitchside as fans, with a beer in hand and finally facing the field.
After 32 years, they finally got their World Cup turnaround.