A hometown hero and symbol of the city, when the Chicago Bulls retired Derrick Rose’s number one jersey, the celebration went beyond basketball. Rose's legacy taps into an emotional vein of the city, one of incredible highs and lows. Derrick is a native Chicagoan who joined the Bulls as the number one overall draft pick in 2008. In just his third season, Derrick also became the youngest MVP in NBA history. A year after his MVP season, Derrick suffered a career and franchise-altering ACL injury and faced other setbacks in following seasons. The goal was to create a long-form video that gave fans an emotional window into a private, unrepeatable moment — one that made them feel present for history. The Bulls gave Derrick an opportunity to take in the moment alone, with the people and teammates closest to him, and to create a piece of content that captured history in perpetuity. This was moment needed to be carefully crafted to honor Derrick and create a deeper connection with Bulls fans.