Entrant Company
Chicago Bulls
Entry Type
Teams, Leagues, Governing Bodies, & Associations
Launch Country
United States
Medium
Gameday Fan Experience
Category
Comprehensive Game Presentation
In January 2026, the Bulls honored Derrick Rose’s legendary basketball career and lasting impact on Chicago with Derrick Rose Jersey Retirement Night, a celebration at the United Center that went beyond a traditional jersey retirement. The event brought together live entertainment, original video storytelling, ceremonial moments and fan-first experiences to reflect Rose’s legacy, his connection to the city and the emotional significance of seeing a hometown hero’s number raised to the rafters.