In Spain, over 70 children are waiting for an organ donation. A crisis that goes unnoticed, partly because child mortality is low and donors are scarce, and partly because the conversation has never really started. Logo Donors gave that conversation a stage. Racing de Santander convinced every single one of their sponsors to donate their most valuable asset: their spot on the jersey. In return, each sponsor's name was replaced by the name of a real child waiting for an organ. The kit sold out, generated unprecedented media reach for a second division club, and raised funds for the families behind the names.