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Silver Award
Benny The Bull
Chicago Bulls
United States
2026
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Entrant Company
Chicago Bulls
Entry Type
Teams, Leagues, Governing Bodies, & Associations
Launch Country
United States
Program
Clio Sports 2026
Medium Type
Professional
Medium
Gameday Fan Experience
Category
Use of Mascot
Since his debut as the league’s first mascot in 1969, Benny The Bull has remained the Bulls’ number one fan and one of the most engaging mascots in all of sports. Benny both supports fans through every high and low while bringing entertainment, energy and silliness when they need it most. The Bulls aim to inspire and unite people through legendary experiences, and Benny helps bring that to life on game days. His charmingly confident personality connects with basketball fans, youth, families and anyone drawn to the game atmosphere. Benny can connect with all of them because he is more than what fans see on the basketball court. He is a Chicago icon with a unique ability to reach people whose interests extend beyond the game and make every fan feel a part of the Bulls game experience.
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