Entry Type
Product/Service
Launch Country
United States
Category
Experiential/Activation
For its third year, Fanatics Fest NYC returned bigger than ever, moving to coincide with the 2026 FIFA World Cup Final. Across four days and more than one million square feet, 200,000 fans came face-to-face with 500 athletes and celebrities, 250 hobby shops, every major sports league, live podcasts, exclusive merchandise, surprise concerts and unforgettable cultural moments. More than a traditional sports convention, Fanatics Fest brought every part of the Fanatics ecosystem together under one roof while extending the experience far beyond the venue through pre-planned stunts, real-time content and viral moments.
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