Signs of Unity reimagined one of football’s most powerful traditions to make fan culture more inclusive. For millions of Liverpool supporters, You’ll Never Walk Alone represents identity and belonging, yet Deaf and hard of hearing fans had historically been excluded. To change this, Carlsberg and Liverpool FC partnered with the British Deaf Association to create the first official BSL interpretation of YNWA. Players, club legends and creators, taught the signs to fans ahead of a key Premier League match. On matchday, live BSL Fan Interpreters enabled thousands of fans to sign and sing together in unison, transforming accessibility into collective participation. The initiative now lives on through permanent BSL Fan Interpreters at all Liverpool FC men’s and women’s matches, alongside wider BSL training across Anfield bars and Greene King pubs, embedding inclusion into the everyday matchday experience.