Ore-Ida turned a phrase every skier already knows, "pizza" to slow down, "french fry" to go fast, into an actual product. Working with performance ski brand Fischer, Ore-Ida created limited-edition French Fry Skis, sold through pro shops nationwide and brought to life on the mountain with chairlift ads, an X Games Aspen presence, and ski creators carrying the product into their own content. The result: sold-out pairs, a #1 ranking in skis on Amazon, a 45% rise in brand mentions, and a 5.5% national sales boost, proof that a snack brand could earn a real place in ski culture, not just borrow its spotlight.