To celebrate over a decade of Lidl Ireland’s sponsorship of the LGFA, Lidl in partnership with Folk VML launched the Highlights Hijack campaign— a bold campaign built on a simple belief: greatness deserves to be seen. The idea set out to bring iconic LGFA moments to audiences in an unexpected, unmissable way by “hijacking” media spaces and inserting brilliant highlights from the LGFA's game’s — moments many people may never have witnessed or missed. The campaign acted as a taster of the greatness to come at the Lidl Ladies' National Football League. Highlights Hijack ran across TV, cinema & social, kicking off with a number of TV ads being hijacked with LGFA footage from Tuesday 20th, while a line up of influencers had their own online content hijacked by the highlights, amplifying and celebrating the LGFA, its players and its history.