Bronze
Award
Let Yourself Believe
Brahma
Brazil
2026
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Entrant Company
Africa Creative
Entry Type
Product/Service
Launch Country
Brazil
Program
Clio Sports 2026
Medium Type
Professional
Medium
Film Craft
Category
Editing
With Brazil's belief in the Hexa at a record low, Brahma traded promises for permission to dream. Launched on Ronaldo's Instagram, the film helped belief rise from 27% to 56%.
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