Entrant Company
FOX Sports
Entry Type
Media Brands, Companies, & Broadcasters
Launch Country
United States
Medium
Experiential/Activation
Category
Partnerships & Sponsorships
FOX One and Indeed teamed up to create the ultimate summer job: Chief World Cup Watcher.
Austin Franklin and Kevin Akoto were hired to watch all 104-FIFA World Cup matches on FOX One from a glass Cube in Times Square. For 39 days, their very public office became a destination for fans, content creators, FOX talent and anyone passing through one of the busiest places in the world.
What began as a job posting became a live World Cup experience connecting fans across broadcast, streaming, social and the streets of New York City.