Gold
Award
The Cover-Up
Levi's
United States
2026
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Entrant Company
AKQA & BETC
Entry Type
Product/Service
Launch Country
United States
Program
Clio Sports 2026
Medium Type
Professional
Medium
Public Relations
Category
Real-Time Response
During the World Cup, Levi’s turned an officially sanctioned cover-up into a worldwide conversation, proving that while some brands need a sponsorship, some just need a silhouette.
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