Gold
Award
The Cover-Up
Levi's
United States
2026
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Entrant Company
AKQA & BETC
Entry Type
Product/Service
Launch Country
United States
Program
Clio Sports 2026
Medium Type
Professional
Medium
Fan Engagement
Category
Social Media
During the World Cup, Levi’s turned an officially sanctioned cover-up into an ongoing social conversation with fans. Through real-time content, community management, and even a product created in response to fan demand, the [redacted] Batwing became a worldwide moment shaped by the people participating in it.
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