For Brazilians, 2002 was unforgettable. It was the year Ronaldo changed football forever. Not with a trophy. With a haircut. But what if it was meant to be a Doritos ad? With everyone talking about the World Cup, we had to find another way into football culture. So we turned the conspiracy into a campaign, from Reddit rabbit holes to a 10-minute mockumentary starring Ronaldo himself. Was it meant to be a Doritos ad after all? No. But it is one now.