Bronze
Award
2026 FIFA World Cup - Pool
FOX Sports
United States
2026
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Entrant Company
FOX Sports
Entry Type
Media Brands, Companies, & Broadcasters
Launch Country
United States
Program
Clio Sports 2026
Medium Type
Professional
Medium
Linear and Streaming Broadcast Coverage
Category
Promotional Spot
In “Pool,” FOX Sports turns one of the World Cup’s most painful surprises into an unforgettable moment of fan frustration. After Brazil suffers an unexpected Round of 16 defeat to Norway, a devastated Brazilian supporter reacts the only way he can by throwing his television into the pool. Combining comic escalation with the genuine passion of international soccer fandom, the spot captures the unpredictable highs and lows of the tournament and brings FOX Sports’ “Everything Can Happen” campaign to life.
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