Entrant Company
FOX Sports
Entry Type
Media Brands, Companies, & Broadcasters
Launch Country
United States
Medium
Linear and Streaming Broadcast Coverage
Category
Promotional Spot
In “Zlatan Mirror,” Swedish soccer legend and FOX Sports FIFA World Cup analyst Zlatan Ibrahimović prepares to announce the tournament’s eventual winner. As he rehearses several possible outcomes in front of a mirror, his confidence grows until he reveals the only champion he truly believes in: himself. Built around Zlatan’s unmistakable personality and outsized self-belief, the spot turns his ego into the joke while celebrating the individuality and unpredictability that make the FIFA World Cup such a global spectacle.